ASSESSMENT OF QUALITATIVE CHARACTERISTICS OF THE SOCIAL AND LABOR SPHERE OF THE VILLAGE OF THE KRASNOYARSK REGION

The article discusses the results of monitoring the social and labour sphere of the village of the Krasnoyarsk Territory in assessing the financial situation of rural households and the problems that concern rural residents to the greatest extent. The study was conducted in the economic crisis and socio-psychological climate. As a result, the rural population assesses its financial situation quite self-critically and believes that, most likely, it will remain unchanged. However, a fascinating fact is that, despite the low-income level of rural residents, most respondents are not going to take part in agricultural consumer cooperatives, cannot or do not want to organise their businesses and are not oriented towards small business. However, residents generally do not plan to move to the city; in the event of a job loss, they will try to get any other job in the countryside. Therefore, it is proposed to evaluate the qualitative characteristics of the social and labour sphere of the village using the “social scale” methodology, consisting of six stages, starting with the selection of the necessary qualitative indicators and their grouping, interviewing rural residents, converting respondents’ answers into numerical values, placing weighting coefficients and interpreting the results. Finally, it is concluded that the main directions of state policy in the development of the social and labour sphere of the village should be: increasing the level and effectiveness of state support for agricultural producers, developing small businesses and cooperation, and increasing employment through non-agricultural activities and self-employment. Along with these measures, it is recommended to provide social support to low-income citizens by expanding the scope of social contracts and implementing a targeted food assistance project.

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