PRODUCTION POTENTIAL OF DAIRY CATTLE BREEDING IN THE KRASNOYARSK REGION: A NEW APPROACH TO ITS FORMATION AND EFFECTIVE USE IN CONDITIONS OF DIGITAL TRANSFORMATION OF THE ECONOMY

Recently, more and more attention has been paid to the development of the agrarian sector of the Russian economy, as well as the formation of conditions necessary for the dynamic evolution of its sectors at the regional level. The article systematises and presents various approaches to studying the definition of “production potential” set out in the scientific works of domestic and foreign economists. The research methodology was based on a theoretical analysis of approaches to the interpretation of the concept of “production potential”, a retrospective and statistical analysis of gross milk production, livestock and productivity of cows, and per capita milk consumption, taking into account the practical approach to the definition of “production potential”. The problem of degradation of dairy cattle breeding in the Krasnoyarsk Territory has been identified, which entails a decrease in the average per capita consumption of milk and dairy products and an imbalance in food security in the region. The task of studying the issues of forming and increasing the efficiency of using the production potential of the industry is outlined, taking into account the dynamically changing conditions for the development of the domestic economy. Based on the analysis of global trends in the development of the industry, as well as the experience of leading domestic farms, the composition of the tools for the digital transformation of dairy cattle breeding is presented. As a result of the study, a new approach to forming the industry’s production potential was formulated, which made it possible to revise the conceptual policy for developing dairy cattle breeding, considering modern digital tools.

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